October is National Energy Awareness Month, an ideal time for businesses to focus on reducing energy use. Perhaps you’ve already established an energy awareness program that encourages behaviors like using natural light instead of electric lighting when possible and avoiding space heaters. The next challenge? Motivating employees to adopt these changes.
While you might think providing information about energy efficiency is enough to inspire action, studies show that understanding the “why” and “how” of energy conservation isn’t always sufficient. You need strategies that resonate with employees on a personal level. Here are four approaches to consider.
1. Communicate face-to-face
Face-to-face communication — whether in person or virtually — can significantly motivate employees to adopt energy-saving habits. Discussing energy efficiency helps the topic feel relevant and actionable, fostering a sense of shared mission among your team. To make the message stick, accompany lists of tips with personalized content, like videos or infographics.
2. Emphasize the positives
Nobody likes to feel they’re being asked to give something up, especially when comfort is involved. Rather than emphasizing what employees should avoid, highlight the benefits of energy-saving behaviors. For example, adjusting office temperatures seasonally can enhance comfort while reducing heating or cooling costs. Using natural light not only saves electricity but also fosters a brighter, more pleasant work environment and supports circadian rhythm. Presenting changes as improvements rather than sacrifices makes them far more appealing.
3. Encourage commitment
Encouraging employees to commit to specific energy-saving actions — ideally in writing — can significantly boost follow-through rates. Public commitments, such as displaying the names of program participants or sharing departmental pledges, add an element of social accountability. This shared sense of responsibility transforms one-time actions into lasting habits.
4. Reward effort
Positive reinforcement goes a long way in cultivating an energy-efficient workplace culture. Contrary to common beliefs, research shows that modest, ongoing recognition often proves more effective than substantial one-time awards. Simple acknowledgments like branded merchandise or certificates help maintain momentum, while major prizes may unintentionally suggest the program's end. Friendly competitions between departments can also energize participation and build camaraderie. You can also apply for green building certifications, such as ENERGY STAR® or LEED, to showcase your entire organization’s commitment to sustainability.
Implementing these strategies can transform your energy awareness programs from well-intentioned initiatives into catalysts for lasting change this Energy Awareness Month and beyond.